December 8, 2020

The SFPA Summit is a free virtual event, and registration is open to the industry!


The SFPA Summit is a free virtual event featuring presentations and live Q&A sessions with industry experts. Speakers will address the current climate of the Southern Pine lumber industry, what to expect down the road, and provide insights valuable to everybody in the wood products industry.


All times are in Central Standard Time (CST).

  • 10:00 – 10:30 AM: The SYP Pressure Treated Lumber Customer

    Jim Dudley 
    Executive Vice President and General Manager
    Culpeper Wood Preservers

    Key advice from Jim Dudley on attracting and keeping pressure-treated lumber customers. Dudley provides insider’s knowledge on what your pressure-treated customers are looking for, and how to optimize your business to suit their needs.  

  • 10:30 – 11:30 AM: Welcome to the Age of Experience

    Deb Calvert
    People First Productivity Solutions

    Everyone wants an experience that’s meaningful, personalized, and relevant. Billions of dollars have been spent on tools and technology, new departments staffed by Experience experts, and research about delivering memorable and meaningful experiences. In this presentation, find out the practical, simple, immediate, and affordable actions you can take in your business to create competitive advantages in the Age of Experience.    

  • 11:30 AM – 1:00 PM: Networking Virtual Lunch

    Find a table and grab a seat. Chat with friends and industry colleagues. 

  • 1:00 – 1:45 PM: Southern Pine Market Outlook

    Paul Jannke
    Forest Economic Advisors

    It’s been a whirlwind year for the Southern Pine lumber market, but what’s next? Paul Jannke, an expert in North American lumber markets, presents an exclusive analysis and forecast for the SYP market. 

  • 1:45 – 2:15 PM: Treated Wood Regulatory Update

    Jeff Miller
    President and Executive Director
    Treated Wood Council

    Jeff Miller, Executive Director at the Treated Wood Council, gives updates on a variety of important regulations that everybody should be aware of as we move into 2021. 

  • 2:15 – 2:45 PM: Think Wood 2.0

    Ryan Flom
    Chief Marketing Officer
    Softwood Lumber Board

    For years, the Softwood Lumber Board has invested in codes, communications, conversions, and innovation to create demand for softwood lumber products. In 2019 alone, their efforts led 1,539 projects to be converted from steel or concrete to wood, but this is just the beginning for SLB.  

Join us December 8 for the SFPA Summit by registering today!