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    Product Locator • Exporter Directory • Importer Purchase Inquiry • Publications

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    American Softwoods is a promotional partnership formed by three major US softwood trade associations: the Southern Forest Products Association, the Softwood Export Council and the APA, the Engineered Wood Association.

    American Softwoods

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SFPA Lumber Shorts – January Issue I

January 11, 2022
eNewsletter

In this issue we recap the SFPA December Board Meeting with an update on exports, provide an update on the International Program, including 2022 funding and share a story about the growing demand for wood around the world. In addition, the EXPO Advisory Committee is close to making a decision for the 2023 event.

December Board Meeting Update on Exports

At our final board meeting of 2021, we reviewed exports and our international program. We are pleased to report that Southern Pine exports are rebounding in volume and value after decreasing in 2019-2020 due to the pandemic and record-high lumber prices. Shipments are up globally, with total shipments through September 2020 reaching 382 MMBF valued at $315 million.

SFPA International Program Update

Despite pandemic-related disruptions, the SFPA’s international program concluded a productive year. We pivoted to virtual events and reached a record number of timber traders and construction professionals. Around the world, we’re pleased to report a stronger reach and growing interest in Southern Pine.

  • Caribbean – Virtual seminars reached hundreds of key buyers in traditional and new markets.
  • Central America – Held major events in Guatemala and Panama.
  • South America – Inaugural seminar reached 160 buyers in 15 countries.
  • Latin America – Seminar topics included building for high wind and seismic zones.

Not unexpectedly, global trade show exhibits were canceled or postponed. However, the SFPA is planning for a full slate of in-person trade shows in 2022. We look forward to connecting with our existing members and welcoming new members in the year to come.

2022 International Program Funding

SFPA received a funding increase totaling $1.1M for Southern Yellow Pine promotion in international markets. Our FMD funding totals $756K, MAP funding totals $332K, and ATP funding (currently $355K) has been extended through September 2024.

Throughout 2022 and beyond, we will be increasing communications and promotion using FMD, MAP and ATP funding sources.

Charles Trevor Weighs In On Wood Demand

Charles Trevor, American Softwoods International Consultant, recently spoke with the Spanish Association of Wood Trade and Industry (AEIM) about the growing demand for wood around the world. 

“The interesting thing about all this is that the increase in prices does not seem to have had a marked effect on demand, which generally remains strong,” explained Trevor. “The United States is no different from other markets to the extent that demand is being driven, at least in part, by the perceived environmental benefits of wood.”

AEIM is a private, non-profit business organization that currently integrates distributors of wood products. Sales offices and agents are also part of the Association.

EXPO Advisory Committee Nears Decision

Members of the SFPA Board of Directors and Expo Advisory Committee continue to evaluate proposals from prospective hosts in New Orleans, Cobb Galleria, Louisville and Nashville. Several site visits have already taken place with a final visit planned for Thursday, January 20, 2022, in Nashville. Stay tuned for a public announcement with more detail in February.

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