Product Promotion Priorities
Although the majority of housing starts in the U.S. occur in the South, about 66% of all homes in this region utilize slab-on-grade construction. SFPA’s promotional objective is to convince consumers, professional designers, planners, code and government officials that, in flood-prone areas, raised wood floor foundations represent a safer and equally affordable alternative to slab-on-grade foundations, and that treated wood should be used whenever possible. Use the influence of these audiences to pull demand for raised wood floor systems through the builders. Learn more about raised wood floor foundations at RaisedFloorLiving.com.
Component manufacturers choose strong Southern Pine for engineered roof and floor trusses, plus wall panels. SFPA works with component manufacturers to communicate the many advantages of using Southern Pine.
New preservative treatment regulations have created considerable uncertainty about how to use wood for piers, docks and bulkheads. Moreover, composite decking materials have targeted these markets for penetration and growth. Visit SouthernPine.com to learn more about new treatments, as well as guidelines for the proper specification and application of treated Southern Pine materials.
Interest in using kiln-dried Southern Pine for pallets, crates and skids has grown, and members are now capitalizing on this opportunity.
SFPA uses informative publications and a dedicated website — SouthernPineDecks.com — to help design/build professionals understand the advantages of using pressure-treated Southern Pine decking and framing, rather than nonwood alternative materials.
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