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Preview: JLC LIVE

March 12, 2015

A unified exhibit of softwood trade associations will greet attendees this week at JLC LIVE, the Residential Construction Show, to be held March 20-21 at the Rhode Island Convention Center in Providence. Once again, the Softwood Lumber Board (SLB) is sponsoring an exhibit of association partners: SFPA, SLMANortheastern Lumber Manufacturers AssociationWestern Red Cedar Lumber AssociationWestern Wood Products Association and California Redwood Association.

Like last year, a 25×25-foot display will be located near the entrance to the exhibit hall. A towering column will feature SLB’s campaign slogan: Wood, naturally, also the name of SLB’s website: WOODnaturally.com. The exhibit this year is staffed by association experts from SFPA, SLMA, NELMA and WRCLA. “Three counters will offer information about softwood species – Southern Pine, Eastern White Pine and Western Red Cedar,” noted SFPA’s Eric Gee, who is serving as exhibit coordinator for this SLB activity.

The exhibit hall opens March 20-21 with displays from manufacturers and suppliers serving the residential construction industry. JLC LIVE attracts construction professionals and manufacturers from across New England. This event features interactive building clinics and plenty of real-world construction educational opportunities.

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