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    Global Pine
  • American Softwoods

    American Softwoods is a promotional partnership formed by three major US softwood trade associations: the Southern Forest Products Association, the Softwood Export Council and the APA, the Engineered Wood Association.

    American Softwoods

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From the Executive Director: March 2023

March 22, 2023
March 2023

EXPO. EXPO. EXPO. It’s all everyone can talk about even six months out! The move to our a new home in Nashville is proving to be quite popular, as we’re almost SOLD OUT on exhibit space (check out the link below to reserve the limited space we still have available). Sponsorship opportunities are going quickly, too, but we still have some great options for any budget (click here to learn more about them)! Remember, housing and registration opens April 18. 

Even with 2023 being an EXPO year, our promotion efforts are full-steam ahead. I shared some thoughts about the International Builders Show we attended with the Softwood Lumber Board in January, but we’re also representing Southern Pine at the JLC Live Residential Construction Show in Providence Rhode Island, March 23-25, and again at the American Institute of Architects’ Architecture Expo in San Francisco in June, both in conjunction with the SLB.

Internationally, I represented SFPA and American Softwoods at the Philippine International Furniture Show in Manila, Philippines, where I had the amazing opportunity to talk about Southern Pine and American softwoods with the Philippines’ First Lady Liza Araneta-Marcos, Pasay Mayor Imelda Rubiano, and USDA-FAS Agricultural Counselor Morgan Haas. I’ll share more about that meeting and what opportunities exist in this emerging market once I transcribe my thoughts!

We’re so excited to welcome three new members (Look out for a few additional new members in the April issue)! We can’t wait to see the value the following new members bring to our community:

Finally, I’d be remiss if I didn’t share that our team navigated our annual financial statements audit this month. We work hard throughout the year to make sure everything that happens with SFPA is done in compliance, so I can’t wait to share what I expect to be a glowing audit report in the coming months. 

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