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    American Softwoods is a promotional partnership formed by three major US softwood trade associations: the Southern Forest Products Association, the Softwood Export Council and the APA, the Engineered Wood Association.

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American Softwoods In-Person at Interzum Guangzhou

June 14, 2021
American Softwoods booth at Interzum Guangzhou 2021

In late March, American Softwoods (AmSo) representatives attended Interzum Guangzhou to promote U.S. softwood products. Because all travelers who enter China are screened upon arrival and subject to a minimum 14-day quarantine, only American Softwoods China Office and Super Lumber Shanghai Office attended this show.

Although traffic was slower than previous years due to restrictions on congregation and travel, the AmSo booth was able to attract over 200 visitors. During the four-day show, publications on western species and Southern Yellow Pine were distributed. By the end of the show, 150 people’s contact information was collected, and 52 completed survey questionnaires were received.

Want to know more about this event?
The full report, survey responses, and a list of contacts are available to SFPA Members in Members Only.

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