Marketing Priorities

Raised Wood Floor Foundations

Although the majority of housing starts in the U.S. occur in the South, about 66% of all homes in this region utilize slab-on-grade construction. Our strategy is to convince consumers, professional designers, planners, code and government officials that, in flood-prone areas of the Gulf Coast, raised floor foundations represent a safer, and equally affordable alternative to slab-on-grade foundations, and that treated wood should be used whenever possible. Use the influence of these audiences to pull demand for raised floor systems through the builders. Learn more about raised floors at RaisedFloorLiving.com.

Trusses

Component manufacturers choose strong Southern Pine for engineered roof and floor trusses, plus wall panels.  SFPA works closely with component manufacturers in cooperation with the Structural Building Components Association (SBCA) and its chapters to communicate the many advantages of using Southern Pine.

Marine Construction

New preservative treatment regulations have created considerable uncertainty about how to use wood for piers, docks and wharves. Moreover, composite decking materials have targeted these markets for penetration and growth. Visit SouthernPine.com to learn more about new treatments, as well as comparisons between artificial decking and real wood. Copies of Aquatic & Wetland Structures, our updated design and construction guide, can also be downloaded or ordered through the site.

Material Handling

Interest in using Southern Pine for pallets and skids has grown, and members are now capitalizing on this opportunity.

Outdoor Decking Systems

SPC uses a series of advertisements, a brochure and a website — SouthernPineDecks.com — to help design/build professionals and consumers understand the advantages of using treated Southern Pine decking rather than composite decking materials.