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July 9, 2010

Winning Strategy in Savannah

Good Southern food, networking and a lot of business are on tap for SFPA’s 2010 Annual Meeting Oct. 24-26 in Savannah, Ga. SFPA’s Board of Directors will also finalize a strategic plan that will direct the association’s activities over the next four years. “The theme for this year’s meeting is ‘Winning Strategies,’ which appropriately reflects what we plan to achieve through the strategic planning process our board and staff have undertaken this year,” said SFPA President Digges Morgan.

The meeting will be held at the Mansion on Forsyth Park, a restored Victorian mansion in Savannah’s historic district. Special room rates and additional meeting details will be announced soon. Meanwhile, please mark your calendars and plan to join us in Savannah. If you have questions, contact Tami Kessler, SFPA’s corporate secretary, at 504/443-4464, ext. 222, or by e-mail at tkessler@sfpa.org.

Southern Pine, Raised Floor Sites Continue to Attract Traffic

Though they viewed fewer pages while visiting, the number of unique visitors to two of the Southern Pine Council’s websites was up last quarter when compared to the same quarter in 2009. Statistics show www.SouthernPine.com attracted 86,938 unique visitors in the second quarter, up 6.4 percent from 81,691 unique visitors in second quarter 2009. Visitors viewed 252,964 pages during the second quarter, down 2.9 percent from 260,608 pages viewed during the same period year. Meanwhile, www.RaisedFloorLivingPro.com drew 49,627 unique visitors in the second quarter, up 16.5 percent from 42,597 unique visitors in second quarter 2009. Page views were down 2.4 percent with 111,333 pages viewed during the second quarter compared to 114,136 pages viewed during the same period last year. A Raised Floor Living site targeting homebuyers attracted 37,992 unique visitors who viewed 77,029 pages during the second quarter. The site – www.RaisedFloorLiving.com – went live Aug. 29, 2009, so there are no comparable statistics from the first quarter last year. Compared to the first quarter of this year, however, unique visitors and pages viewed were down 7 percent and 18.9 percent respectively.

The three sites offer builders, designers and consumers information ranging from free downloadable technical guides to answers to frequently asked questions. For more information, contact Georgiann Gullett, SFPA’s communications manager, at 504/443-4464, ext. 216, or ggullett@sfpa.org.  

Visit the RFL Channel on YouTube

Series of short television segments have proven to be an effective way to communicate the raised floor message in several markets over the past year or so. Members can now view all of the segments on a special Raised Floor Living channel on YouTube. Segments filmed in New Orleans, Jacksonville, Fla., Houston and Charlotte, N.C., are available along with samples of recent Raised Floor Living television advertisements. Check out the RFL channel at www.youtube.com/RaisedFloorLiving. Click “Uploads” at the top of the screen to see the complete list of videos. For more information or comments, contact Richard Wallace, SFPA’s vice president of communications, at 504/443-4464, ext. 236, or by e-mail at rwallace@sfpa.org.

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