Bau Wood Show a Success
For the first time, American Softwoods (AMSO) exhibited at Bau, the largest trade show in Europe for manufacturers and suppliers of building materials. SFPA’s European consultant Charles Trevor, based in London, led an 11-member delegation to Munich, Germany for this marathon six-day exhibition. Show sponsors claimed that some 250,000 visitors toured displays of more than 2100 exhibitors from 45 countries; there is always a waiting list for exhibit space. Filling 17 halls, the giant show concentrated exhibits of wood products into a single dedicated hall, channeling the right visitors to AMSO’s display. Copies of the SFPA publications Southern Pine Lumber Export Grades and the Guide to American Softwood Species were popular handouts.
Bau was not just a European show. “It should be considered by exhibitors with a focus beyond Europe, and in particular the Middle East and North Africa,” Charles noted in his report. Indeed, more than half of the commercial contacts made at the show were from countries other than Germany or Austria.
SFPA members can review Charles’ full report of this activity, including a list of contacts made, within the Members Only section of SFPA.org, posted under “Market Reports”.